2013 Annual Conference — October 6-9Connect with the Crew! Using Social Media to Create an Integrated Communications Strategy
Ballroom
When it comes to campus life, students respond better to other students. At a large and decentralized institution such as the University of Toronto, communicating with students can be a challenge, especially when it comes to campus life. That’s why, in the last five years, Student Life at the St. George Campus has made communicating with students its first strategic priority. In 2012, building on our existing print, web and social media projects, we created the Student Life Community Crew. The Crew uses blogging, Twitter, Facebook and other social media to connect directly with both incoming and current students. This is more than a social media strategy. It is a seamless transition and engagement plan that begins from the moment they accept their offer through the entirety of their time at the university.
Presenters
Chris Garbutt
Senior Student Communications Officer, University of Toronto
In his 10 years at the University of Toronto St. George Campus, Chris Garbutt has been a leader in developing innovative communications for students. He has managed the Life @ U of T Blog team for five years, and co-leads the Student Life Community Crew. He has also led an initiative to improve student communications across the university.
Tricia Kenderdine
Communications Coordinator, University of Toronto
As key member of the Student Life communications team since 2007, Tricia Kenderdine has collaborated with staff and faculty to advance and encourage co-curricular involvement among students. She is responsible for a range of communications vehicles, both in print and online. Kenderdine serves as a resource to university staff on design, navigation, accessibility and messaging.
