2013 Annual Conference — October 6-9Showing the Story: Creating Impactful Marketing Content Through Multimedia Projects
Ballroom
JoLynne Holloman Bremmer and Purnell T. Cropper currently work in University Relations at Arcadia University. In their roles, they are both responsible for sharing the stories of the students, faculty, and staff with both internal and external audiences on various channels. Through their experiences, the team has developed an effective method for telling stories through multimedia to develop a rich and engaging experience for viewers.
While video production is often time consuming, it is possible to create a quality product in a reasonable amount of time. With careful planning, deliberate shooting, and strong interview questions, the process can be refined and streamlined to not only create work in a timely fashion, but also that allows it to be most engaging with an audience at a specific point in time. The content often is used on a variety of channels to be shared with both internal and external audiences. A strong vision and purpose allows for content to repurposed and repositioned depending on the call to action.
Overall, visual storytelling allows for a new way to engage with campus audiences. Through this method, content production is streamlined, strong pieces are produced, and the university stories are shared in a new and exciting way.
Presenters
Jolynne Holloman Bremmer
Web Content Editor/Producer, Arcadia University
JoLynne Holloman Bremmer has been on campus at Arcadia University for the past seven years. Beginning as an undergraduate student, she has returned to her alma mater as a video producer and web content editor. Working closely with her colleagues, she enjoys developing exciting video projects that share the stories of the faculty, staff and students at Arcadia.
Purnell Cropper
Managing Editor, Social Media Manager, Arcadia University
Purnell T. Cropper is the Managing Editor and Social Media Manager at Arcadia University. In his five years in University Relations at Arcadia, he has pioneered the growth of Arcadia's social media presence and served as editor of the daily campus news blog, The Bulletin.
