2013 Annual Conference — October 6-9Transforming Flat Content into an Award-Winning Online Course
Ballroom
Beekeeping 101 is a media-rich, fully asynchronous, online course for new beekeepers offered by Penn State University. This non-credit course, launched to the public in July 2012, is the result of a pilot project of transforming a traditional static PowerPoint-based course into an effective, engaging and convenient online educational experience. The course features info-graphics, videos, animations, virtual field experience, online office hours, discussion boards, self-assessments, and email communication. Media and marketing experts from Penn State Public Media along with beekeeping experts from Penn State Extension and the Department of Entomology developed and disseminated the course. The convenience and flexibility of the online format allowed for a nationwide promotion using modern online marketing techniques including Google Adwords and social media. Producer/Director Diane Espy and Instructional Designer Shawn Vashaw, will detail lessons learned on developing and marketing the Beekeeping 101 online course and its makeover into a fully asynchronous educational experience named as a Webby Honoree in 2013.
Presenters
Shawn Vashaw
Instructional Designer, Penn State Public Media
Shawn Vashaw is an award-winning instructional designer in the final stages of finishing his Ph.D. He has a background in film, video, and live theatrical production.
Diane Espy
Producer/Director and Project Manager, Penn State Public Media
Diane Espy is Penn State Public Media's lead connection into partnerships with Penn State Extension and the College of Agricultural Sciences. She has been focusing on developing and creating educational media for the past 15 years and is the producer, co-director and project manager for Beekeeping 101.
