2013 Annual Conference — October 6-9Leveraging User-Generated Content
Ballroom
After a successful "Drive to 2000" campaign, Metropolitan State University (St. Paul, MN) web strategist Meghan Hatalla followed up with a social media campaign geared toward leveraging user generated content using Instagram, Facebook, Twitter, and Tumblr. Known as the "Favorite Nook" campaign, followers of Twitter and Facebook were encouraged to upload pictures of their favorite spots on campus to Facebook. Using a 3rd party app which collected all the pictures in one spot, people were encouraged to vote for their favorites by 'Likes.' The top three photos were awarded Nook HD+s.
Presenter
Meghan Hatalla
Technical Training & Communications Specialist, Century College
Meghan Hatalla is a technical training specialist at Century College. She draws on her interdisciplinary background involving work in corporate, start-up and higher education to help frame her viewpoint, and is currently co-authoring a textbook on interactive portfolio elements and design. Hatalla received an MS in Technical Communication from Metropolitan State University in 2009.
