Session Details

Enhancing the Experience with Gamification

Ballroom

For several years, “The Road to Xavier” has served as an effective accepted-student portal, guiding students from the day they are accepted through their first week of classes. This year Xavier University enhanced the student experience by gamifying the entire site: all in-house. The early returns show a steep increase in user activity and deposits are up significantly. The game data also provides crucial information for how admission counselors know which students are on their “Hot List.” Kat Hollowell, senior Web designer, and Rob Liesland, senior Web developer, built the entire thing from the ground up, and can share their experience with the entire process, from the original concept to the nuts and bolts. Most importantly, there will be a discussion of what worked and what didn’t work.

Presenter