2013 Annual Conference — October 6-9FEEDing Your Program Pages With Existing, Relevant Content
Ballroom
Creating engaging and shareable content is great, but it’s only really useful if it’s found by your audience. While most news content created is housed in an online newsroom or similar blog-like format on your website, visitors will likely only find your stories if they visit your homepage or newsroom. To help distribute our content across the entire website we began tagging individual stories and feeding tagged stories to relevant academic department program pages, thus bringing the most relevant content directly to a visitor’s destination. In this poster session, I will show how the College of the Holy Cross Web Communications office implemented this relatively simple process (using WordPress, Drupal, RSS).
Presenter
Christian Santillo
Director, Web Communications, College of the Holy Cross
Christian R. Santillo is the associate director, office of public affairs / director of web communications at the College of the Holy Cross in Worcester, Massachusetts.
