2013 Annual Conference — October 6-9In Your Ear: How to Create and Manage a Low-Overhead, High-Impact Podcast
Ballroom
Prospective students, alumni, and everyone else out there consume large amounts of content about colleges and universities through their mobile devices, often while listening to music or other audio on those same devices. Why not give these audiences your own home-grown audio content, providing entertainment or information that deepens the user experience and helps achieve a range of recruitment, diversity, and communications goals? Being at Berklee College of Music, the answer to that question was a no-brainer. Berklee's podcast features students, alumni, faculty, and guest artists, showcasing musicians ranging from Grammy-winners to up-and-comers from every genre imaginable. It's helped the school connect with and support all of its constituents, and presenter Rob Hochschild thinks producing a podcast can help you, too. What talented talkers and artists at your schools could you feature in a podcast? How do you get started? You'll get an introduction to podcast tools and taste and learn how to produce a podcast episode.
Presenter
Rob Hochschild
Associate Director for Editorial Services, Berklee College of Music
Rob Hochschild oversees or contributes to content strategy and development for multiple media, including web, print, video, podcast, blogs, and social media. Prior to joining Berklee in 1992, he worked as a broadcast and print journalist, editor, and PR executive. His radio work has appeared on NPR and commercial stations. Print publications include the Boston Globe and Downbeat.
