2013 Annual Conference — October 6-9"Everyone Else is Doing it" - the Death of Social Media Strategic Planning
Ballroom
The use of social media within higher ed is nothing new. Facebook, Twitter, Pinterest, Google+, Instagram, YouTube are all being explored and used in some form. Is it making a difference? What works and what doesn't? Proactive or reactive? To engage or to support? Keep growing or stay put? These are just some of the questions that Digital Marketing directors and managers are faced with on a regular basis when assessing their Social Media strategies. What do we seriously need to think about when planning our Social Media strategies? "Everyone else is doing it" is no longer sustainable. This presentation explores how Sheridan College approached Social Media strategy and lessons learned throughout the process. Examples of programs launched, tools used and plans going forward will be shared. Attendees should be able to gather insight on: strategic planning for social media; using social media, setting targets, and choosing the right platforms to increase social media success; management and resourcing challenges of managing effective Social Media programs and ideas on how to overcome them; and what to include in social media policy development.
Presenters
Kevin Bunt
Digital Marketing Production Manager, Sheridan College
Kevin Bunt has a background in web strategy and development exceeding expectations in areas of relationship and revenue growth. He has worked for organizations in the U.S. and Canada including the Nature Conservancy of Canada and the City of Burlington. As Digital Marketing Manager at Sheridan College Kevin leads a team of web specialists responsible for the college's web marketing, governance and operations.
Victoria Bomben
Associate Director, Digital Marketing Strategy, Sheridan College
With hunger for knowledge & 21 years experience in integrating strategies for multiple target audiences and channels, Bomben is always searching for new and innovative ways to use digital media to make an impact. In her current role, she has the overall accountability for college-wide digital marketing strategy in support of institutional vision, strategic initiatives and growth.
