2013 Annual Conference — October 6-9Decoding the Brain: Web Tips & Cerebral Science
Ballroom
Are you primarily left brain or right brain? Do you find your more auditory or visual? Understanding the science associated with the brain can aid you when building Web pages to increase your viewer's attention. This presentation focuses on areas of the brain that give logic to why some methods of delivery are better than others. Learn what areas of the brain control different segments: logic, memory, organization, emotion, and how each area plays a role in surfing the web. Understand how words can emphasize, support, and create urgency in a user's emotions; thus calling them to action. Discover the science associated with the brain that increases information retention, and make interactive media more memorable. Answer the questions, "Do online users remember more when surfing the Web?" "Is there really a logic to positioning text and color in layouts?" and "Does adding hyperlinks in text provide content that is more valuable?" This poster focuses on the brain and the science discovered when building websites for online content.
Presenter
Jeannine Papelino
Creative Director & Information Specialist, (business) IntreXDesign & Associates
Jeannine Papelino, is the creative director and information management specialist, who founded the design firm, IntreXDesign & Associates in 2000. She has over a decade of experience working for a fortune 500 company, freelancing in New York City, and specializing in higher education. Today, she designs promotional material for Higher Education in both print and electronic marketing material.
