2013 Annual Conference — October 6-9Deciphering Facebook Insights
Ballroom
Facebook regularly announces new "features" that promise to create a better, more engaging experience for their users (and usually just end up being more confusing for everyone). Despite these continuous updates there is still a fundamental set of data available in Facebook Insights that can help guide both your content decisions and where you should be devoting your resources. Tiffany Broadbent Beker, Web programmer and social media coordinator at the College of William & Mary, will share what she's deciphered while managing the top-level W&M Facebook accounts and offer advice on:
- Learning how Facebook's EdgeRank algorithm works
- Determining what type of content is most successful on your page
- Establishing whether you are reaching the audience(s) you intend
- Discovering where and how your social media content is being found and shared
Presenter
Tiffany Broadbent Beker
Web Programmer & Social Media Coordinator, College of William & Mary
Tiffany Broadbent Beker is a Web Programmer with the Office of Creative Services and Social Media Coordinator for the College of William & Mary. Her duties range from developing for the university's web presence to managing W&M's Facebook page and leading W&M's Social Media Users Group (SMUG).
