2013 Annual Conference — October 6-9Intranet + News & Media + Social = Today
Ballroom
The currency of higher ed is knowledge - a staggering stream of content that seems to flow without end. Combine this with the fact that we are increasing time-starved and over-tasked and it quickly becomes apparent that there is a knowledge disconnect between our consumers and the currency. One approach to addressing the flood is to create a single unified information source. A single website that centralizes all that is the university and packages it in an user centered environment with award-winning results and real ROI. This is a behind the scenes look at how administrators, designers and developers came together to create Stetson Today with limited resources – the intersection of an intranet, a news & media site and daily life on campus. The poster covers: - why unify - how to manage the design and development process - the need for content strategy - flexible media - device-independent CSS3 media queries - how to test - helpful JavaScript libraries What can you take away from this workshop? A working knowledge of the core techniques used in implementing a centralized site. An understanding of the web design and development process with limited resources. An appreciation for the "Centralized Mindset" as opposed to just tactics and techniques.
Presenters
Joel Jones
Executive Creative Director, Stetson University
Joel Jones is an award-winning creative leader with over two decades of advertising and marketing experience. A brand specialist, Jones is a graduate of the Art Institute and is currently the executive creative director for Stetson University, Florida’s first private university. Jones manages staff and operations of the university’s creative department and Web services team.
Gary Sipe
Director of Web Services, Stetson University
Gary Sipe leads the entire Stetson Unveristy web presence. This includes all aspects of the web, such as: governance, infrastructure, development, content, marketing and social media. The web has been under Sipe's stewardship since 2002 and in that time has it has won multiple web-related awards. One can best describe his approach to the web as both analytical and very progressive.
