Session Details

Does Your "Permanent Collection" Belong in a Museum?

Ballroom

What do you consider your website's "permanent collection"? The team at North Park University in Chicago will make the case that this information is the backbone of what you have to offer: your academic program information, your "about" section, and your faculty profiles. But when's the last time you redeveloped your permanent collection to be a key element of your marketing strategy?

In 2012, the marketing and communications team at North Park started a permanent collection overhaul, beginning with their academic program pages. As a small, full-service marketing and web team for the university, they designed a custom approach to content development that made sense for their unique campus culture, and paired that with new design and functionality to create a program-centric web presence. Their most important — and challenging — task was figuring out what it took beyond money and time to get to the best solution for North Park to meet its communications and marketing goals.

Learn from their experience working closely with faculty, administration, alumni, and creative teams (both internal and external) to re-deploy 35 percent of their website on an aggressive timeline — with plans for an almost complete site overhaul in the coming years.

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