2013 Annual Conference — October 6-9SEO & In-Bound Marketing for Higher Ed
Ballroom
Double, double toil and trouble; Fire burn, and cauldron bubble... Eye of newt, and toe of frog, Wool of bat, and tongue of dog... In-bound marketing and SEO are oft considered the practice of magical arts. In fact, they're just fancy labels for what many of us already know and do on a daily basis - but with different tools. What are the tools? How do you use them? And what good are these black arts really? How do you measure them? Come uncover the secrets of the dark arts as we explore what they really are and see some clever examples of how they've been used. Learn how to evaluate your website for it's true position and authority with proven tools and measurable results. Learn how to develop a strategy for getting from where you are to where you want to be in a way that doesn't overwhelm you and your staff. Potion ingredients and cauldron not included.
Presenter
Gregory Banse
Web Communications Manager, Norwich University
Gregory Banse is director of Web services for Norwich University in Vermont and principal of 7th Pixel, a web services and strategies firm in Montpelier, VT. He has been building and marketing websites since 1996, learned SEO, blackhat, and scraping before they were a part of the lexicon. Banse cut himself on more bleeding edge tools and services than he can remember and loves to learn something new and take it apart to see how it works. Banse loves building, testing, breaking, and rebuilding mousetraps. He is prone to fits of curiosity, what if scenarios, and endless discussions on techy topics. Banse loves to share ideas and explore possibilities on how tech and humans interact online.
When I'm not behind a couple of screens, I'm out running, kayaking, or gardening. I'm also one of the moderators in the WordPress and eCommerce forums at WebMaster World (www.webmasterworld.com). You can find/connect with me on LinkedIn, Twitter, Google+
Cheers!
