2013 Annual Conference — October 6-9The Digital Hand Off: Smooth Online Transitions Within A Decentralized Institution
Ballroom
The decentralized nature of many university and colleges often results in clumsy, if not broken, processes throughout the student cycle. It's not uncommon to hear from students that promises made by University Advancement aren't followed through, that marketing messages radically change once students pass through the Admissions funnel, so on and so forth. This presentation aims to underscore the pitfalls of not building cohesiveness in terms of "user flow" between departments. Staff from Ryerson University's Admissions Departments along with a member of Ryerson's Student Life Department share their experiences in structuring a smooth "digital hand-off" of captive student attention, moving a large group of admitted students into the orientation loop, and planning beyond that.
Presenters
Kareem Rahaman
Web Marketing Specialist, Ryerson University
Kareem Rahaman is currently the Web Marketing Specialist for Undergraduate Admissions and Recruitment at Ryerson University. He has held various roles around social and digital media within the institution and owns his own digital marketing agency, Splash Effect.
Samantha Read
Senior Liaison Officer, Communications, Ryerson University
Samantha Read is currently the Senior Liaison Officer, Communications, for Undergraduate Admissions and Recruitment at Ryerson University. Read has worked at Ryerson for seven years in both student recruitment and communications roles and has a Bachelor of Journalism degree.
Hamza Khan
Digital Community Facilitator, Ryerson University
Hamza Khan is a digital marketing strategist based in Toronto. He delivers expertise in social media and digital marketing through his passion for helping brands become more human. Hamza currently leads social media strategy at Ryerson University, Canada's leader in innovative, career-focused education.
