2013 Annual Conference — October 6-9A Marketing Tool Kit for Website Editors: Online Resources for Internal Folks
Ballroom
Providing visual resources for a decentralized website editor community can be a challenge. Mount Wachusett Community College tackled this challenge with an online marketing toolkit which provides a range of on-demand resources and knowledge to editors to create content for the web while staying within brand and style guidelines. This poster will present the process flow in the creation, implementation, and maintenance of such an online toolkit that can assist conference attendees in solving similar customer service issues for their website editors.
Presenter
Sarah McMaster
Director of New Media, Mount Wachusett Community College
Sarah McMaster, Director of New Media for Mount Wachusett Community College, has over 7 years of hands-on experience with tactical and strategic use of the web for student engagement, community relations, and inbound marketing purposes. She is currently project manager for the college’s public-facing website and oversees college-wide digital asset management.
