2013 Annual Conference — October 6-9Can You Pass the Social Media License Test? Social Media TOS Crash Course
Room 106B
There is no such thing as the Social Media License Test.
Whether you join Facebook, Twitter, YouTube, Instagram, Pinterest or any other social media platform, you can still check the "I agree" box without reading any of their lengthy terms of service (TOS). Despite all the talk about social media policies in higher education, basic TOS infractions are still common place.
What you don't know as a social media professional can hurt your work, so don't toss the TOS!
In this session, you'll get the CliffNotes version of the major terms any social media professional working in higher education should know and why it's a bad idea to ignore the rules in social media land.
Presenter
Karine Joly
Executive Director, Higher Ed Experts
Karine Joly founded Higher Ed Experts, an online professional school for people working in universities and colleges. Joly oversees the development of the curriculum and teaches the 8-week online course on social media marketing for higher ed. She also authored and taught a few sessions of the capstone graduate course of the MBA in Social Media at Southern New Hampshire University.
Joly blogs at collegewebeditor.com, authors the Internet Technologies column of University Business and writes periodically for other publications (University Affairs, CASE Currents, etc.). She is often invited to speak at leading higher ed web conferences (HighEdWeb, CASE, American Marketing Association, UB Tech, eduWeb, CUPRAP, etc.).
