Session Details

Marketing and Web Strategy: Repurposing Traditional Promotions into Innovative Formats

#MCS10 Marketing, Content, and Social Strategy Track

Room 101C


With many schools converting their website into a marketing tool, both marketing and web strategists have questions on how to take traditional promotions and repurpose them into multiple channels throughout their institution’s website. Most higher education institutions have content that can be repurposed into innovative formats for optimal web consumption. Bring together both print and web by repurposing traditional promotions from viewbooks, brochures, post-cards and print ads into pull quotes, emails, videos, etc. Moving forward, education institutions can create stronger campaigns by implementing a unified marketing and web strategy, web trends and ROI.

In this presentation, you will learn the formula for and the best practices in taking any traditional promotion and applying it to any school or department website. This presentation will also look at the key factors for creating a unified marketing and web strategy.

The presentation will also focus on ideas you can implement right away and strategies you can begin sketching out for future implementation. Marketing and web strategy shouldn’t be intimidating; let this presentation spark the makings for an effective start to your promotional and recruitment goals.


Jennifer Younker
Executive Director of Marketing and Communications, Saint Xavier University

Jennifer Younker received her bachelor of arts and master of arts in communication and training from Governors State University. She began her career at Saint Xavier University in 2006 and was promoted to executive director of marketing and communications in 2010. As executive director, she is responsible for implementation of an integrated communication and marketing strategy.

Romana Amato
Web Strategist, Saint Xavier University

Romana Amato received her bachelor of arts in English and her master of arts in writing and publishing.  She began her career at Saint Xavier University as their web content editor and has since become their web strategist. As web strategist, she researches and implements best practices in design and content to keep the website current; reviews and edits submitted content for optimal web consumption; and maintains the website’s voice, integrity and outreach to appropriate audiences.

Heweb Connect

Twitter Facebook Blog LinkedIn Youtube Flickr Twibbon Instagram

#heweb13 Tweets

#heweb on Flickr

See all photos