200 websites, 50 pixels, 1 design: how to rebuild a universal online branding tool
The first 50 pixels of your website can speak volumes to your users. How do you effectively utilize this space to engage your visitors, while providing the most useful and meaningful content available? In this presentation, we will talk about reimagining the University of Central Florida’s university header (the “black bar”), from aesthetics and content to usability and performance, and everything in between. We will discuss the challenges of implementing a new content strategy on existing websites that are controlled by other university organizations. How do you accommodate for all the existing websites’ content, styles, scripts, and server languages with a single widget? How do you prevent confusion with other sites’ content? And how do you squeeze it all into the top 50 pixels of each webpage? From this presentation, you can expect to take away new insights on brand strategy and usability for your university as a whole.
Web Applications Programmer, University of Central Florida
Jo Dickson has been a Web applications programmer for the University of Central Florida's Marketing Department since early 2012. She has several years' experience in both web design and development, and has a passion for developing user-friendly interfaces from the ground up in standards-compliant markup.
Assistant Director of Web Communications, University of Central Florida
Roger Wolf is the Assistant Director of Web Communications for the University of Central Florida's Marketing Department.