Google Analytics 101, 302 and 404
Google Analytics has become the dominant web analytics tool in higher ed. It’s a free, robust and extremely valuable tool. While Google Analytics is built with an easy-to-use interface, underneath is a powerful and productive engine that when properly tuned can yield valuable insights. In this workshop, Seth Meranda will explore the Google Analytics engine and provide you with the knowledge needed to finely-tune your institution's analytics setup. Seth will review the tracking process and explore opportunities to adjust and enhance your current tracking. In addition, Seth will review best practices and share tips and tricks he’s found from his work with institutions across the country. Next, Seth will dive deep into the reporting environment by focusing on squeezing actionable insights from the data. Seth will explain the importance and usefulness of the “web analytics bookends”: campaign tagging and goals. In addition, Seth will explore the ins-and-outs of the standard reports and the setup of advanced segments, dashboards and custom reports. Finally, Seth will showcase advanced use cases to take your web analytics strategy even farther: multi-channel funnels, universal analytics, adwords, experiments and more.
User Experience Architect, University of Nebraska-Lincoln
Seth Meranda develops web strategy and UX/UI for the University of Nebraska-Lincoln. Meranda coordinates a web analytics strategy to further the goals of the colleges and departments in accordance with institution-wide recruitment, retention, research and reputation goals. Seth works with institutions across the country on web analytics strategies as an Associate Consultant for Noel-Levitz.