Session Details

A Content-First Approach to Web Usability

#WRK7 Workshops Track

Room 106A

Wednesday,
1:00
4:30
PM

Usability is an abstract concept. What does it mean to have a usable website, and how do you plan for it? Most people think about usability as a design concern—that it involves outfitting their site with compelling graphics, prominent calls-to-action, legible fonts, and so on—but while design enhances usability, it can't provide a solution. Just like you can't effectively design a website without content, you can't design for usability without a content strategy. A content-first approach to usability will help you address users' needs with considerations for what information they seek, how they seek it, and how they use it—all while supporting your brand and institutional website goals. In this workshop, learn how elements of content strategy—including information architecture, content modeling, messaging and editorial style, taxonomy and metadata, and user research—allow us to plan, create, and maintain usable websites and rewarding user experiences. About the presenter: Rick Allen has worked in higher education for more than twelve years helping to shape web communications and content strategy. As co-founder of Meet Content, an online resource dedicated to content strategy in higher education, Allen works with higher ed organizations to create, publish, and govern effective web content.

Presenter

Rick Allen
Content Strategist, Meet Content

Rick Allen has worked in higher education for over twelve years helping to shape web communications and content strategy. As co-founder of Meet Content, an online resource dedicated to content strategy in higher education, Allen works with higher ed institutions to plan for, create, publish, and govern effective web content.

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