Flash Usability, or What Kind of Candy Bars Work Best to Get User Feedback
A growing consensus across academia on the importance of the end user experience hasn’t yet resulted in wide adoption of best practices. Stop guessing about what your users want, or what they understand, and come learn how you can reap the benefits of Flash Usability for your organization.
Flash Usability Testing, sometimes known as Guerrilla Usability Testing, is a simple testing technique that repays a minimal amount of time and effort with quantifiable results. A typical test leverages a few hours invested in running 5-10 minute sessions to harvest valuable feedback from a sampling of 10-20 users. With the techniques of Flash Usability end users otherwise unreachable, contribute to improving your systems in exchange for some sweet, sweet candy thrown in for incentive. This technique has been used to test a number of sites and systems at Cornell, including Library mobile sites on a variety of platforms provided by the users, prototype homepages for website redesigns, and even to determine which icons and terminology are easiest for users to understand, to help inform the development and user interface of a new system.
This briskly paced session will focus on how you can begin to conduct Flash Usability Testing, including exclusive access to the highly sought-after list: "Candy Bars Most Likely to Entice Users."
Mary Beth Martini-Lyons
Coordinator, Web Design & Administrative Services, Cornell University Library
Mary Beth Martini-Lyons is Coordinator of Web Design at Cornell University Library. She is co-chair of the Usability Working Group; a member of the Cornell mobile web strategic planning committee, and co-lead of the Library Discovery & Access Initiative, a multi-year project centered on redesigning and improving end user experience of search and access to library services and resources.