Inbound, Outbound, and All Around: Content Marketing
This session will cover both the “inbound” and “outbound” components of a modern-day content marketing strategy—from SEO, content creation, social media, email marketing and landing pages to paid advertising, direct mail, cold calling, email lists and tradeshows. Hannon Hill CEO Kat Liendgens will discuss the value of being agile and adaptive and talk about the best ways to measure your success and continually improve your content, without losing your mind! This session is meant to help anyone with a marketing or communications-related position at a university feel both inspired and empowered to amplify their content!
CEO, Hannon Hill
As Chief Executive Officer of Hannon Hill, Kat Liendgens is responsible for the strategic direction of the company to ensure that Hannon Hill is a great place to work, continues to provide outstanding customer service and products, and thrives as a thought leader in the industry. Hannon Hill is the maker of Cascade Server CMS and Spectate Content Marketing Software.