Session Details

Ultimate HighEdWeb Growth Opportunity

#WRK6 Workshops Track

Room 101G


Interested in learning more about a variety of topics very important in today's higher education marketplace? If so, this is the workshop for you. Simply put, a line-up of expert presenters will offer their insights and advice on a series of topics that will prime you for your HighEdWeb conference experience. So, whether you are a beginner or seeking more knowledge, you will find it here. Our presenters will share information about:
Higher education web and marketing strategy - knowing the competition, the value of brand research, planning and utilization of an institutional brand
The mobile web and responsive design - what everyone should know, why it's important and how it works
Social media ins and outs - tips and tricks to manage, experience and engage
Content strategy and the value of strong content - how to get your campus moving forward while navigating any campus politics


Doug Gapinski
Strategist, mStoner

Doug Gapinski is a strategist at mStoner, a company that provides strategy and creative work to colleges and universities. At mStoner, he works with a team to complete web relaunches. Doug maintains a blog ( about multi-device design with Erik Runyon, manager of interactive development at the University of Notre Dame.

Peter Anglea
Web Developer, Bob Jones University

Peter Anglea is not your ordinary developer. He hates using technical jargon and prides himself in being able to explain complex ideas to just about anyone using everyday language. He has an eye for front-end design and a knack for back-end coding. Anglea is the lead developer for Bob Jones University's web marketing team where his responsibilities range from programming to social media. As a self-taught web developer with over a decade of experience, he is keenly aware of the pressures facing "armies of one" and the issues of working in a larger team environment.

Georgy Cohen
Director of Online Content, Suffolk University

Georgy Cohen is co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. She is also principal at Crosstown Digital Communications, a firm committed to helping educational institutions more effectively tell their stories online, and has worked at Suffolk University and Tufts University. Cohen is a frequent speaker, writer and consultant on topics relating to web content and digital communications.

Lougan Bishop
Social Media & Web Marketing Specialist, Belmont University

Lougan Bishop is the Social Media & Web Marketing Specialist for Belmont University's Office of Marketing and Special Initiatives. In his role, Bishop is responsible for strategy and oversight of all aspects of Belmont’s social and new media presence. He is chair of the Social Media Administration Team, which oversees the University's Twitter, Facebook and YouTube accounts and provides leadership in departmental marketing efforts using social media. Bishop also serves as the ex-facto advisor to the University Strategic Marketing Team in regards to social media.

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