Session Details

Website of Dreams: If You Build It, Will They Come?

#MCS2 Marketing, Content, and Social Strategy Track

Room 101C


Grinnell College in Iowa had a website that wasn’t representing the school well, and an intranet system that had been hijacked by users to bypass the main site. When tasked with redesigning the site, Grinnell needed to differentiate itself from its peers, and bring users back. Grinnell boasts rigorous academics, an active campus, and fantastic facilities, but many schools can claim the same. One differentiator is that Grinnell celebrates the individual. Through its welcoming culture of self-governance and the ability to create your own curriculum, the college empowers students to carve their own way through the college experience. It is not the only school that allows a student to do this, though it is one of the few.

So we asked: how do we distinguish Grinnell's unique take on crafting an individual education from its peers? How do we show the activities and news happening on campus? How does Grinnell bring users back from the intranet? How do we make as many departments as possible happy with a full redesign? And lastly, how do we best use Drupal to make it all happen? We decided to demonstrate it with a website that allows users to customize their experience on the site. Learn how Grinnell College, Promet Source (the developers) and Rogue Element (the design firm) worked together to create a customizable website: how Rogue designed it, how Promet built it and how Grinnell planned to use it.


Allison Manley
Owner/Designer, Rogue Element Inc

Allison Manley has over 20 years experience doing award-winning brand strategy and design for both interactive and print projects. Her organizational skills have been described by clients as “downright scary” and her great management skills keep budgets and schedules tightly on track. Manley works hard to make sure the personalities of her clients come through in the final project.

John Nollin
Director of Operations, Promet Source

John Nollin is a web development specialist focusing on open source technologies in the Chicagoland area. He is a passionate entrepreneur and traveler who enjoys new experiences, tough challenges, and the accomplishment that comes from both. Currently, Nollin works as the director of operations for Promet Solutions Inc., a Chicago based open source web and mobile development company. 
Promet focuses on open source technologies to build complex websites and web applications. Promet has developed solutions for Fortune 100 companies, start-ups & non-profits. Nollin and Promet have utilized Drupal to build a broad variety of websites, web applications, and Mobile Applications.As the director of operations Nollin oversees all development projects ensuring quality, timeline, budget, and client satisfaction. He has helped Promet expand internationally by opening an office and recruiting team members located in the Philippines.

Andy Kucharski
Founder & CEO, Promet Source

Kucharski is the founder and CEO of Promet Source. He is an Open Source evangelist, contributor, and frequent speaker at Drupal events. Andy is also an active supporter of Chicago tech startups, and a strong advocate for the use of Drupal. Andy has more than 15 years of strategic and technical expertise in Higher Ed, government and non-for profit associations.

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