Session Details

The Scroll: Brand Evolution Through Social

#MCS5 Marketing, Content, and Social Strategy Track

Room 101C


Did social media exist at Hamilton before The Scroll? Yes. Was it as visible, inclusive and as ubiquitous? Not at all. More than a moderated social media aggregator, The Scroll was created to spur social media conversation, sharing and content creation from the people that know us best: our students, alumni, faculty and community members. Find out how our strategy, pitfalls and unintended wins came together to make this one simple thing become the linchpin in our communication revolution. Attendees will learn more about:

  • Creating a social media content strategy that goes beyond creating/managing accounts
  • Using social media to enhance brand
  • Finding the best content curation activities for your audience
  • Determine the best use of found content across platforms
  • Getting buy-in across campus and beyond
  • How to leverage existing community managers and content creators



Jessica Krywosa
Director of Interactive Content Strategy, Hamilton College

Jessica Krywosa (@jesskry) is a passionate and creative integrated marketing professional. Krywosa is currently the director of interactive content strategy at Hamilton College, digital brand strategist at Tidal Strategies and  virtual advisor for MediaBistro's Social Media Bootcamp. She holds a MA in Integrated Marketing Communication from Emerson College and a BA in Communications from Northeastern University.

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