E-Expectations 2013: The Implications of Increased Mobile Browsing for College Web Development
The increased use of mobile devices by high school students is changing how they research colleges and universities online. How can campuses best meet the needs and expectations of prospective students who are browsing on smartphones and tablets? This session will discuss data from a new survey of more than 2,000 college-bound high school juniors and seniors. Attendees will learn their expectations and behaviors when browsing college websites, visiting college social media sites, responding to e-mails from campuses, receiving text messages, and other e-recruitment activities. The session will cover which content is most important to the mobile user, whether students are inclined to complete forms on mobile devices, how they prefer to interact with campus personnel, and which online tools and resources they value most when researching colleges.
Stephanie Geyer and Lance Merker will compare the preferences of computer and mobile device users and discuss how campuses can optimize the online experience for all user groups. Geyer and Merker will also share how responses have changed to items surveyed in previous E-Expectations studies and differences among key student populations. Ultimately, attendees will understand not only how they can meet the online expectations of all students, but how they can provide a consistent, informative, and relevant browsing experience across different platforms.
Assoc. VP, Web Strategy & Interactive Marketing, Noel-Levtz
Stephanie Geyer directs Web site development and e-communications projects for Noel-Levitz, consulting with campuses throughout North America. She leads the E-Expectations market research project and has presented at the AMA Symposium for the Marketing of Higher Education, EduWeb, and other national events. Previously, Geyer directed recruitment marketing programs for Wilkes University.
President and CEO, OmniUpdate, Inc.
Lance Merker is the President and CEO of OmniUpdate, Inc., located in Camarillo, CA. Under his leadership, OmniUpdate has become the leading web content management system (CMS) and digital marketing solutions provider for higher education. The company’s flagship CMS product, OU Campus™, is used to manage more than 700 college and university websites worldwide. Mr. Merker is a regular guest speaker on the subject of web CMS solutions, as well as digital and social media marketing at industry conferences nationwide. He has more than 20 years of experience in the software industry.