Developing and Maintaining Web Content: An Idea Generating Workshop
This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.
Entrepreneurial Center Director, Augustana College
Doug Tschopp is the Entrepreneurial Center director at Augustana College in Illinois. He is a full-time administrator who teaches public relations and advises student organizations focused on Web and advertising. His long history with this conference includes pioneering a track focused on content and design, and he is now in his 11th year as the conference's program chair.