Session Details

Creating a Cohesive Website Experience from Scratch

#MCS3 Marketing, Content, and Social Strategy Track

Room 101C


How do you get over 30 department and center sites from a place of utter chaos and confusion to one of consistency and communication? We'll talk about how Jennifer Pope was able to do just that for the Faculty of Arts and Sciences at Rutgers-Camden. Pope will cover the important steps in setting up a seamless network of information, how to create a standardized look and message for your fragmented websites and how to look at the big picture while still paying attention to the details. Rutgers-Camden Faculty of Arts and Sciences now uses WordPress as their sole content management system, and we'll discuss the pros and cons of this CMS, as well as how to overcome the difficulties in change management as everyone settles into using a new CMS.


Jennifer Pope
Web Designer, Rutgers University-Camden

Jennifer Pope is the web designer for the Faculty of Arts and Sciences at Rutgers University-Camden. She began her journey into the higher ed web world after obtaining her Masters in Library and Information Science in 2010, concentrating in Competitive Intelligence/Knowledge Management. Pope has presented at HighEdWeb New England.

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