Session Details

Making Movies

#MCS7 Marketing, Content, and Social Strategy Track

Room 101C


Are you creating great videos for your campus? You should be and you can. This session will go over some tips and tricks from four folks that are already doing it. Learn best practices around livestreaming, captioning, using time lapse and employing student videographers in this panel presentation focused on helping you make better videos. Larry Falck from Francis Marion University will present on multi-camera livestreaming. Kerri Hicks from The University of Rhode Island will talk about why captioning your videos is important, not just from an ethical and legal standpoint, but for SEO and global reputation management, and will demonstrate a tool and process that makes it super simple. Chris Judge from Providence College will demonstrate how to create time lapse video to make your videos awesome. Paul Fairbanks from Gettysburg College will share how he uses student videographers to maximize his video resources. Attendees will leave with wheels turning and resources that include equipment (and software) lists, where to find the best online tutorials, forums, and user groups, and the comfort of knowing that they too can make great videos.


Kerri Hicks
Manager, Web Communications, University of Rhode Island

Kerri Hicks has been a web developer for 19 years, and has spent 17 of those in higher ed. She's a usability, UX and HCI junkie, always striving to make user experiences as effective, enjoyable, and frictionless as possible. She's an early adopter of technologies, and swears she's iOS/Android agnostic.

Paul Fairbanks
Director of Web Communications, Gettysburg College

Paul Fairbanks has been working at Gettysburg College since the fall of 2008. In his role as Director of Web Communications, he works in web design and development, content strategy, photography, and video production. He loves the potential and possibility of the web.

Larry Falck
Media Production & Web Design Coordinator, Francis Marion University

Larry Falck has nearly 18 years of experience in the television business. After working at local television affiliates for six years, Falck returned to his alma mater in 2001 as part of the university's A/V personnel. His duties now include web management for the university as well. He has two BA degrees; one in Theatre Arts - Performance, and one in Mass Communication - PR, both from Francis Marion. He also has a MBA from Francis Marion.

Chris Judge
Videographer, Providence College

Chris Judge graduated from Providence College in 2005 and developed his love for video while working in Athletics as a graduate assistant and then full-time employee. In 2011, the PC Web Services team was developed and Judge was offered the position of videographer, which he currently holds. He continues to hone his videography, editing and storytelling skills.

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