Leveraging Data to Centralize a Decentralized Model
The majority of post-secondary institutions operate in a decentralized business model, which offers a degree of autonomy to their academic units. For example, it is not uncommon for a college or university to house niche marketing, IT, and administrative departments within its major schools, programs, and ancillary groups. Rarely do these niche functions report to a senior governing body, such as Advancement, IT, or Operations departments.
The decentralized model has served post-secondary institutions well in the past, but changes in the ways students and staff communicate and work together has forced modern colleges and universities to break down operational silos and build a more integrated model. This is a task that could take the better part of a decade for most colleges and universities to complete, so what elements can be executed next year to provide the best return on investment? The creation of a centralized information management strategy is the logical first step.
This session will highlight some of the most common data barriers faced by post- secondary institutions, such as the application process, student and faculty engagement, and alumni relations. In each scenario, a comprehensive information management framework will be presented, providing audience members with a foundation to launch their own data centralization strategies.
Founder and CEO, Soshal
As Founder and CEO of Soshal, Dave Hale plays an active role promoting the business case for the implementation and execution of digital ecosystems in major higher education and health institutions.
In 2011, Dave was named one of Canada’s Top 20 Entrepreneurial Leaders Under 30 by Profit Magazine and is often sought for media interviews with the Financial Post and CBC Radio. In August 2012, Dave was also named one of Marketing Magazine’s Top 30 Under 30.
Outside the office, Dave is an active philanthropist. He was the marketing director for the Impact Entrepreneurship Group in 2010, a board member of the Ottawa Community Loan Fund, and currently sits on the Social Media Committee for the Children’s Hospital of Eastern Ontario.