Session Details

Interactive wireframes: kick-start your site strategy

#MCS11 Marketing, Content, and Social Strategy Track

Room 101C


Modeling your site early in live html wireframes helps you to focus your client on their content strategy, allows you to test your IA with users on all devices, and provides a validated model for your themers and developers. Tom Pixton, Communications Specialist, Communication Production Services, MIT, describes his journey from Project Manager of Overly-complicated Academic Websites to Promoter of Guerilla UX/IA for All. Using basic html skills, Pixton builds live models of sites at the beginning of a project that can set the stage for more fruitful collaboration between site owners, designers, developers, and users.


Tom Pixton
Communications Specialist, Massachusetts Institute of Technology

Tom Pixton has worked in higher education for decades. Since 1999, he has worked at MIT as a project manager, a buyer of creative services, and more recently as a UX/IA specialist.

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