Session Details

Text First! Applying Progressive Enhancement to Multimedia Content

#MCS8 Marketing, Content, and Social Strategy Track

Room 101C


How to you adapt audio, video, and interactive content to meet the needs, preferences, and devices for all visitors? How do you select the right media type to meet your objectives? How do you develop media-rich content with limited resources? In this session, Dawson and Masssaro Kauffman will discuss how they use "text-first" approach to developing multimedia, how they prioritize media development, and how they iterate through or media projects so that they provide multiple solutions and constantly improve our work.


Nikki Massaro Kauffman
Interface Designer, Penn State World Campus

Nikki Massaro Kauffman has degrees in both computer science and education and over 14 years experience in education and technology. As a programmer, an interface designer, and an educator, her passion optimizing the Web to reach the as many learners as possible. Nikki enjoys working with learners, balancing individual needs and scalability, and writing about herself in the third person.

Heather Dawson
Instructional Designer, Penn State World Campus

Heather Dawson is an instructional designer Penn State. She also worked as a training coordinator at Sallie Mae designing training programs and training offshore employees in India, where she explored the beautiful country and tried to avoid monkeys. Dawson’s interests include collaborative technologies in distance education and instructional materials via a mobile platform.

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