Cloudy with a Chance of Meatballs: The Future of Web Marketing in Higher Education
The digital age has revolutionized the way prospective and enrolled students engage with institutions, but colleges and universities still struggle with many traditional marketing challenges such as consistency of experience, brand control, and time-to-market. To combat these challenges in a digital world and keep up with the pace of innovation, many schools are building comprehensive web delivery platforms.
In this session, let's discuss how these solutions can be leveraged not only to support today's higher education business, but in mitigating the challenges and curve balls of an uncertain future.
General Manager, Higher Education, Acquia
Chris runs Acquia’s higher education practice, working with the open source company’s 350 college and university customers to help them drive their digital strategies forward. Before Acquia, Chris was at Jenzabar, a technology leader in the higher education market, for 11 years where he served as vice president and general manager, leading the company’s new venture initiatives.